About
Bootstrapped, so our numbers are not someone else’s targets
We took no outside money, which means no quota pressure and no incentive to size an engagement bigger than it needs to be. We build cost models clients can challenge line by line, and we hand over the spreadsheet.
How we work
What we actually believe
- You own the model
- The spreadsheet is yours, with the assumptions exposed. If you disagree with a figure, change it and see what happens.
- Margin honesty
- We will tell you what we charge for and what the tooling does for free. Buyers ask eventually, so we answer first.
- The whole cost, not the licence line
- Contractor rates, oversized servers and the hiring premium usually exceed the licence. Most reviews never count them.
- Sometimes renewing is correct
- If the payback period is longer than the life of the application, we will say so and you should renew.